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Alpha Groove Subaru CX on the Lazer G1 Helmet

Alpha Groove Subaru CX on the Lazer G1 Helmet

The Alpha Bicycle Co. Groove Subaru CX Team is a Colorado-based Cyclocross team with the focus of finding and developing the next generation of up and coming cyclocross athletes. The athletes on the team were some of the first to test the all-new Lazer G1 helmet for cyclocross-specific applications.
March 30, 2020  in Road
Lazer G1, Story of a Technical Prowess

Lazer G1, Story of a Technical Prowess

When creating a helmet for top performance riders, you need to push the limits. It took more than 2 years to develop the Lazer G1 and reach such a result. The main objective was to provide a helmet that would outperform the Z1, which was already known as one of the top road helmets in terms of looks, weight & performance. 3 major points of improvement were chosen: weight, ventilation & looks.

March 25, 2020  in Road
This is Home: Thomas Vanderham

This is Home: Thomas Vanderham

This is Home takes you on a trip to North Vancouver, British Columbia inside the life of Thomas Vanderham. The North Shore is regarded as one of the most influential mountain bike hotspots in the world for riding, style, and culture. After his family moved from Edmonton, Thomas found himself immersed right in the middle of the birth of freeride mountain biking. Now years later, Thomas is a living legend of the sport continuing to influence riding all over the world.
February 17, 2020  in Video
Anti-Intrusion Helmet Technology

Anti-Intrusion Helmet Technology

Lazer's anti-intrusion technology may sound like a highly technical and complex concept. However, the idea behind this added level of protection is simple: Lazer believes that cycling helmets designed to be used with accessory devices (like a light or point of view camera) should withstand potential impacts that result from these mount-on devices. 
January 24, 2020  in Mountain Bike
Impala and Coyote: Mountain Bike Helmets

Impala and Coyote: Mountain Bike Helmets

Signaling a renewed commitment to mountain bike protection, Lazer introduced two new trail helmets in 2019 that deliver the right combination of safety, comfort, and added features for trail riders. The Coyote MIPS and Impala MIPS mountain bike helmets offer top-tier protection in practical and affordable packages.
January 11, 2020  in Mountain Bike

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