News filter by KinetiCore

Why all cyclists should check out Lazer’s new built-in helmet protection technology. Enhanced impact protection. Protection for All. Virginia Tech-rated. There are many more reasons to Love Lazer's new KinetiCore.

A guide to impact protection and the reasons why Lazer created KinetiCore, a new benchmark for lightweight, well-ventilated and protective helmets for every type of cyclist. Inspired by crumple zones in cars, 'cone'-like structures that crumple under impact to protect the rider.

How the pro peloton helped shape the development of Lazer’s new technology. Pro rider input from Jumbo-Visma helped Lazer reduce the weight and plastic for its new line of helmets, while making them more ventilated and comfortable. All this, plus improved protection built-in.

How do you go about achieving something that hasn’t been done before? Read the story behind Lazer's KinetiCore Integrated Rotational Impact Protection, a new age in helmet protection. 10 years in the making.